Speaking Engagements

Posted on January 3, 2012 by Grupp Global

Speech to the China International Public Relations Association (CIPRA), Beijing, 2010
Practicing Public Relations in the New Normal:Gaining Foresight to Thrive in Changing Times

Speech to The Scientific and Technological Research Council of Turkey (TÜBİTAK) 2009
Engaging the Scientific Community with the Public: A Practical Exploration of Communications in our Wired World

Emotive Branding

Posted on by Grupp Global

Hardly a week goes by without shocking reminders how important it is for companies to align internal and external audiences with brand, values and organizational strategies.

Think Penn State and the NCAA, Bank of America, Herman Cain, your local (you name it).

Internally, studies indicate only one in five employees understands how their work contributes to the overall strategic direction. This lack of clarity is exacerbated by a daily bombardment of information, which interrupts focus and impedes innovation. Companies that neglect to connect with employees, customers, investors and the public stifle growth and risk backlash and irrelevance. (more…)